Storefront
LiveWhat customers see and buy from. Fast pages, cached at the edge.
Ahmad Waqar
Systems Architect · Fractional CTO
I design, build and take responsibility for the software behind ecommerce and SaaS companies, so the technical side stops being your problem.
For store owners who want a platform that sells, not one that needs babysitting.
For founders who want a product that ships on schedule and holds up as it grows.
For business owners who want their software handled by someone who answers for it.
What are you building?
01Sound familiar?
The technology was supposed to help.
01 / 03
You depend on people whose work you cannot evaluate.
You pay the invoices and hope the system underneath is sound.
02 / 03
Deadlines slip, costs grow, and the explanations get more technical.
The more detail you are given, the less you actually know.
03 / 03
You are not sure the system will hold when the business doubles.
Nobody has told you it will. Nobody has told you it will not.
01 / 03
The store slows down exactly when a campaign brings the traffic.
Every slow second during a sale is revenue you already paid to attract.
02 / 03
A simple change takes weeks, and nobody can tell you why.
You are told it is complicated. You are never told what would make it simple.
03 / 03
One developer holds the whole platform in their head.
If they leave, your store leaves with them.
01 / 03
The roadmap keeps slipping, and every estimate turns out wrong.
Customers were promised a date. You are the one who has to explain.
02 / 03
Each new feature breaks two old ones.
The product grew faster than the structure underneath it.
03 / 03
You are making technical decisions you were never trained to make.
And you will not know if they were wrong until they are expensive to undo.
01 / 03
You depend on people whose work you cannot evaluate.
You pay the invoices and hope the system underneath is sound.
02 / 03
Deadlines slip, costs grow, and the explanations get more technical.
The more detail you are given, the less you actually know.
03 / 03
You are not sure the system will hold when the business doubles.
Nobody has told you it will. Nobody has told you it will not.
None of this is your job.
02The role
One person who answers for all of it.
A systems architect decides how your software is built so it survives growth. A fractional CTO owns the technical direction of the company without the cost of a full-time executive. I do both: I make the decisions, I build or lead the build, and I stay accountable for the result.
I started as a programmer building applications with Next.js and Node. When AI made writing code cheap, I moved to the part that stays expensive: deciding what to build, how the pieces fit together, and what the product should do for the people using it.
Architecture
Systems designed for the size you are growing into, not only the size you are today.
Product and UX
Every screen is decided by what your customer needs to do next, not by what was easiest to build.
Delivery
A plan with dates, built in the open, shipped in working pieces you can see and use.
03The evidence
Don't take my word for it. Open it.
An enterprise B2C ecommerce platform, designed and built end to end. It is live, and you can use it right now.
Enterprise B2C ecommerce platform · Architecture, product design and full build
Backend
LiveOrders, catalogue, customers and payments behind one structured API.
NestJSPostgreSQL
Content system
Coming soonWhere the business team manages products and content without a developer.
ViteHeadless
04Principles
I choose proven technology on purpose.
Your business should not be the test subject for a new tool. Every choice below is made for your risk, your cost and your ability to hire.
01
Proven over new
Next.js for what your customers see and NestJS for what runs behind it. Both are mature, widely used and well documented, so problems have known answers.
02
A stack you can hire for
The Node ecosystem has one of the largest pools of developers in the world. You are never dependent on me, or on any single specialist.
03
Go and Rust when the workload demands it
They are excellent for specific high-performance jobs. For most product businesses they add hiring cost and delivery time without a matching return, so I reach for them only when a measured bottleneck calls for it.
04
Structure that outlasts the first version
NestJS enforces one consistent architecture, so the system stays readable as it grows and a new developer is useful within days.
Recent writing
- Why I build on Next.js and NestJS, and not Go or Rust yetGo and Rust are excellent. For most product businesses they are also the more expensive choice. Here is how I decide, in business terms.
- What a fractional CTO actually does for a founderYou do not need a full-time technical executive to have technical leadership. Here is what the role covers, what it does not, and how to tell whether you need one.
05Working together
Choose how much of me you need.
Every engagement can start small and grow. Pick the line that sounds most like you.
Where are you right now?
Start with a conversation or a review. Low commitment, clear output.
Advisory call
You have a decision to make and want an experienced view before you commit.
- A focused working session on your question
- A clear recommendation in plain language
- A written summary afterwards
Paid per session
Architecture audit
You already have a system and are not sure it will hold.
- Review of your code, infrastructure and delivery process
- Risks ranked by business impact
- A written plan you can hand to any team
Fixed price, fixed scope
One person responsible from the first diagram to the launch.
End-to-end build
You have a product to launch and want one person responsible for all of it.
- Architecture, frontend, backend and deployment
- Working releases you can see throughout
- Documentation and a clean handover
Fixed price per milestone
Contract engagement
You have a team and need senior architecture capacity for a defined period.
- Embedded with your team for an agreed term
- Architecture, reviews and hands-on delivery
- A clear end date and handover
Time-based contract
Contract only. Not a full-time or part-time position.
Ongoing technical leadership, with my outcome tied to yours.
Fractional CTO
You need technical leadership every month, not a full-time executive.
- Technical strategy and roadmap
- Hiring, vendor and build-or-buy decisions
- Oversight of your developers or agencies
Monthly retainer
Partnership
You run a business with real traction and want a partner invested in the outcome.
- I build and run your digital platform
- No service fees
- A share of the revenue the platform generates
Revenue share instead of fees
By application. For businesses that already have customers.
Not a fit if you want
- A full-time or part-time employee
- The cheapest quote for a one-off page
- Someone to take orders without asking why
06Next step
Thirty minutes. No pitch.
Tell me what you are building and what is in the way. You will leave with a clearer picture of what to do next, whether or not we work together.
01
You explain
What you are building, where it stands and what worries you.
02
I ask
The questions a technical owner would ask, in plain language.
03
You get a direction
What I would do next in your position, and whether I am the right person for it.